In 2019 I developed 75, a brand from conception all the way to delivery for Lenco sports. Who have been manufacturing sports in New Zealand since 1975. This was a 9-month development including designing brand logo graphics, garment designs and specs, graphic apparel designs and garment sampling all based on current market research and commercial planning. I also shot multiple photoshoots and created the e-commerce website which the brand is sold off.
In 2020, whilst in April lockdown I co-created the brand AND-INC as a response to the lack of PPE gear available and made in New Zealand. This also created work from home friendly sewing for many machinist that had been made redundant or reduced hours.